FIRST NAME IN THE WATER
It’s what we do and its who we are.
Jack O’Neill’s pioneering spirit and simple desire to surf longer left a legacy of innovation that transformed surf culture. Since 1952, our products have been trusted by surfer and athletes worldwide, to take on the most demanding of conditions. This is the foundation of the O’Neill brand. First Name in the Water, is where our authentic heritage and modern performance collide. We strive to innovate, evolve and continue inspiring all those who live a surf and ocean lifestyle.
As Jack said “ Its been a hell of a ride. Long may it continue”.
O’Neill Blue is our product collection containing sustainable materials.
We are proud to say that from wetsuits and lycra to outerwear and apparel, our product line is transitioning to a larger offering of sustainable products. But we won’t stop there... we are dedicated to our long-term mission to move 100% of our product line into our O’Neill Blue collection.
A simple notion to stay out longer drove Jack O’Neill to invent the first wetsuit and then open the world’s first surf shop.